With consumers now firmly in charge of the digitized customer journey, the demand for prompt, accurate and personal service is critical. It is time to once again move our customer service efforts closer to those who matter most: the customer.
Among the biggest casualties of companies’ decades-long drive to cut costs has been the customer service organization. With an eye toward short-term results, many “conversations” with customers that were previously handled in-house were either outsourced, shipped overseas or both.
That no doubt pleased investors and made our finance people heroes, but it’s also had the perverse effect of placing our customer service functions even farther away from the customer, instead of closer. Continue reading →
Thanks to the explosion of information online, customers are more knowledgeable – and more demanding – than ever. Here’s how to make sure that “hyper-informed customers” also remain loyal, satisfied ones.
At the dizzying rate information accumulates online, we see a staggering rise of what I call “hyper-informed customers” – those who diligently scour social media, blogs, review sites and more to know virtually all there is to know about our products and services. Continue reading →
Emails, LinkedIn, Facebook, and other digital solutions are great for information sharing but are killing innovation, collaboration, and efficiency in modern knowledge-based companies. It’s time to enter the era of meaningful conversation. I just rediscovered an old book that shows us how.
Just the other day I finished re-reading the New York Times bestseller, “Never eat alone,” written by Keith Ferrazzi. The book is basically a cookbook in achieving success by building and utilizing your personal network to get better jobs, more business, new opportunities, or whatever you crave in life.
The concept is simple: if you build a large personal network, the network will, over time, reward you with more opportunities in life. All you need is to plan your targets and execute your plan, and, of course, buy Mr. Ferrazzi’s book.
“Never eat alone” is about your personal success; re-reading the book made me realize that it also holds a hidden gem for the successful companies of the future. Continue reading →
If you tune into your biological clock, you can do ten hours of work in half the time and stop stress at the same time. All it takes is a piece of paper and a little understanding from your co-workers and your boss. Have you ever wondered why some of your co-workers manage to be more productive than the rest of the bunch? You know, those “annoying” elite workers that meet all their deadlines without ever working late? I must admit that it puzzled me for quite some time until recently when I discovered the hidden secret of highly productive people. All it takes is to be fully in tune with your internal biological clock. And here’s the good news: we can all learn how.
Focusing on customer satisfaction is a no-brainer for every organization. But if you truly want to build long-lasting relationships with our customers, we need to humanize our interactions.
Our organizations are obsessed with customer satisfaction. Maybe too obsessed.
It’s pretty clear why, judging from the research. Customers who receive the best experiences spend 140% more than those with who receive the poorest ones. And far from being cost-prohibitive, providing superior customer experience actually reduces the cost of serving customers by as much as 33%. Continue reading →
We’re losing our ability to listen. This potential crisis threatens our relationships with our customers, organizations, families and entire nations. Here’s what we can do about it.
The art of listening is under attack.
This skill, among the most important we as humans possess, is getting drowned out from all sides: Increasing noise levels, myriad distractions, shorter attention spans and more people who just want to hear themselves talk. Continue reading →
An analytical tool used by retailers, webmasters and football (soccer) clubs may help us configure our office spaces for added employee efficiently. The proof is right there in the red, yellow, green and blue hues.
If you’re a football fan, you’re probably familiar with heat maps. They’re splashy TV graphics that show where on the field players spend their time. They’re also powerful analytical tools to help webmasters optimize a site depending on how people’s eyes scan it or guide retail planners on where to place promotions around the store floor.
As useful as heat maps are to coaches and shopkeepers, they may be equally important to our organizations.
The cords on our tools and devices are dropping like flies, enabling us to work better, faster and more efficiently. So why aren’t all businesses embracing the wireless revolution?
Forget the microchip, self-driving cars or stealth technology, I’ve discovered the world’s greatest invention.
The electrical cord. Or, more specifically, the absence of one.
Everywhere you look, the cords are dropping off our tools and devices. Forget about buying a corded drill to tackle that home improvement project, almost everything is cordless today. Continue reading →