Unboxing an Apple product – Wow!
Buying products from Amazon and ease of returning – Wow!
Being put on hold for 15 minutes during a customer support call – Terrible!
The battery lasts for 3 hours compared to the promised 5 hours – Frustrating!
We all have experienced moments of delight and despair during our interactions with “brands”. The above examples are not of good/bad products, but of “experiences” that we have around products or services that we buy. Continue reading