Humanize the Conversation – Your Customers Will Love You!

By Humanize the Conversation – Your Customers Will Love You! Holger Reisinger

Focusing on customer satisfaction is a no-brainer for every organization. But if you truly want to build long-lasting relationships with our customers, we need to humanize our interactions.

Humanize the Conversation – Your Customers Will Love You!

Our organizations are obsessed with customer satisfaction. Maybe too obsessed.

It’s pretty clear why, judging from the research. Customers who receive the best experiences spend 140% more than those with who receive the poorest ones. And far from being cost-prohibitive, providing superior customer experience actually reduces the cost of serving customers by as much as 33%. Continue reading

How much is a Missed Phone Call Worth to Your Business?

By How much is a Missed Phone Call Worth to Your Business? Holger Reisinger

For one company this customer service secret proved to be the difference between business success and failure.

Missed calls

By all measures, the company should have been out of business long ago.

But there I was, listening intently as its CEO explained how the online software firm he founded managed to defy the grim reaper not once but twice. Continue reading