Thanks to the explosion of information online, customers are more knowledgeable – and more demanding – than ever. Here’s how to make sure that “hyper-informed customers” also remain loyal, satisfied ones.
At the dizzying rate information accumulates online, we see a staggering rise of what I call “hyper-informed customers” – those who diligently scour social media, blogs, review sites and more to know virtually all there is to know about our products and services. Continue reading →
Our organizations are awash in information. But it seems as though we’re just filing it away – instead of using it to create and share knowledge.
I just took a long, accidental stroll down memory lane, courtesy of one of my company’s file servers.
Let me explain. I needed a very specific report and accessed one of our internal systems to locate it. After a few minutes of searching, I was certain I’d found the report… until I discovered another, different version of it. And then another. And yet another.
After an hour of looking, I gave up. I never found what I needed.
All of which led me to a realization: We obviously do a great job of churning out information in our organizations, but are we creating knowledge? Continue reading →