Google Searches Leave Customer Service with the Tough Calls

By Google Searches Leave Customer Service with the Tough Calls Holger Reisinger

Thanks to the explosion of information online, customers are more knowledgeable – and more demanding – than ever. Here’s how to make sure that “hyper-informed customers” also remain loyal, satisfied ones.

Google Searches Leave Customer Service with the Tough Calls

At the dizzying rate information accumulates online, we see a staggering rise of what I call “hyper-informed customers” – those who diligently scour social media, blogs, review sites and more to know virtually all there is to know about our products and services. Continue reading